Salesforce World Tour
2025
2024
2023
Salesforce World Tour Sydney is the game-changer for businesses looking to harness the full potential of AI-driven solutions.
A hub for all the innovations that Salesforce can offer businesses - everything from CRM solutions, digital management, harnessing the power of AI, optimising team workflows, and more.
World Tours are unique and massive events that require round the clock planning and collaboration to bring to life. As an expo, there are animations and graphics needed for all sorts of rooms, events, keynotes, games, and promotional DOOH screens.
For three years running I’ve had the opportunity to act as the lead animator for Salesforce World Tour Sydney, in 2023, 24 and 25 (which ran under the Agentforce label).
The first thing all attendees (or, rather, Trailblazers) will see is the Birdsmouth of the Sydney ICC. This is a unique three-screened DOOH wall, each screen facing a different angle and running simultaneously for a seamless viewing experience. Trailblazers walk under this grand screen which welcomes them into the event, and paints the first picture of what they can expect from the expo inside. This screen is critical for capturing the attention and imagination of attendees and passerbys, and brings the World Tour to Sydney with presence and flair.
Customer Gameshows
Each gameshow requried specific assets including sprites, character select screens, leaderboard animations, congratulations and title screens, backgrounds
and graphical UI.
Upon entering the main expo space for the World Tours in 2023 and 2024, Trailblazers were met with an exciting and overwhelming visual experience: a huge wall with a custom video game set up for them to participate in. In 2023, this took the form of a live game-show event, the Customer 360 Game Show - testing Trailblazers’ knowledge on customer CRM tools, the Salesforce platform, and giving them a chance to go head-to-head and take home the crown.
In 2024, we levelled the event up further, and designed a custom video game (with the programming and coding work courtesy of 2DM) in which teams needed to collaborate together in order to get through several levels in an Einstein-powered rocketship, navigating space debris, collecting powerups, and demonstrating how team work makes the dream work. Each participant controlled a separate aspect of the rocketship, leading to hilarious mishaps and wicked moments of collaboration.
