TikTok Creator Connect
Sydney / Eora
Melbourne / Narrm
Brisbane / Meanjin
TikTok Creator Connect
was an opportunity to showcase talents from across the east cost of Australia, bringing in creators to a premium event space to meet, network, and connect.
To prepare for the event, we needed to create three hype reels for Brisbane, Sydney and Melbourne, taking use-generated content from each city and creating bespoke hype reels for each one. Delivery was optimised for screens and socials, and supplementary DOOH work was created to enhance the event space and turn it into an experience to remember.
Concept sketch by: James Marchant
Scamps to begin assessing how the art direction would look on stage set against a panel of speakers.
The pipeline
for the project was a clean cut process. Brief and script recieved, a bit of studying up on the brand guidelines and look/feel, and then putting together a storyboard that each of the videos would follow.
The storyboard was designed to be adaptable to the required 16x9 and 9x16 renders, yet ensuring scalability was factored in to accomodate any additional sizes that the event & campaign may have needed.
